A salesperson sent me a cold message last week

A salesperson sent me a cold message last week.

They pitched me on a solution to a problem my company doesn't have.

I asked how they found me.

They said they had a list of 500 companies in my sector.

I'm not mad at them.

Somewhere, someone trained a team to work this way. To believe that volume fixes specificity.

It doesn't.

The channel isn't broken. The thinking behind the message is.