Ask for a documented sales process and here's what you'll hear:

Ask for a documented sales process and here's what you'll hear:

"We don't have time to document everything."

"Each rep has their own style."

"We'll do it when things slow down."

"Our best people don't need a playbook."

Here's what you won't hear:

"This is the asset that lets us onboard in 3 months instead of 9."

"This is what makes the business sellable."

"This is what survives when the best rep leaves."

The time to build the playbook is before you need it.

That time is now.