Writing
I've reviewed a lot of distributor networks over 15 years
I've reviewed a lot of distributor networks over 15 years.
Here's what the underperforming ones have in common:
1. Partners selected on existing relationships, not criteria
2. No structured onboarding after signing
3. No QBR cadence. Or one that's a slide deck read out loud
4. Compensation aligned to volume, not the right behaviors
5. Underperformers kept for years out of loyalty
Here's what the top networks have in common:
1. A scorecard used at selection
2. A 90-day onboarding structure
3. A quarterly business review that actually moves deals
4. Compensation tied to the outcomes that matter
5. A clear process for removing partners who don't perform
The difference isn't the partners.
It's the management discipline.