LinkedIn organic is probably the most underpriced acquisition channel in B2B right now

LinkedIn organic is probably the most underpriced acquisition channel in B2B right now.

I say underpriced because the real cost is time and discipline. Most senior commercial operators won't spend either, consistently, over a long enough horizon.

Here's the math. An operator posting twice a week, on one tight thesis, for 18 months builds a body of work that almost nothing else in B2B can touch in the same window. You stay visible, specific, and defensible in one narrow domain.

What it takes: a point of view you can defend, a willingness to publish before it's perfect, and the patience to let the right buyers find you over a year, not a week.

The channel stays open because most people who could compete in it won't do the work.

Two posts a week, on one thesis, 18 months. The math isn't close.