Most B2B companies have no idea what their customer acquisition cost is by channel

Most B2B companies have no idea what their customer acquisition cost is by channel.

They know the blended average. They don't know whether LinkedIn, outbound, referral, or events is the one doing the actual work.

Blended CAC is a number that makes everyone feel fine and tells no one anything useful.

Break it down by channel. Then fund the one that works.